GCC Sports Drinks Industry Share, Demand, and Future Forecast

GCC Sports Drinks Market Projected to Expand at 9.89% CAGR Through 2030

The GCC Sports Drinks Market size was valued at around 53.11 million in 2024 and is projected to reach USD 93.12 million by 2030. Along with this, the market is estimated to grow at a CAGR of around 9.89% during the forecast period, i.e., 2025-30. The main reason behind this growth is the health benefits offered by sports drinks. They are not only consumed by sports persons but also by common people as there is a shift towards maintaining good health in parallel with the shift towards indulgence and sports drinks are the best way to address both.

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Strategic Takeaways from the Report:

Market Sizing and Forecasting
Regulatory and Policy Influence
Competitive Trends and M&A Activity
Innovation Drivers and Disruptive Technologies
Investment Hotspots and Emerging Niches
Geographical Dynamics and Trade Flows

GCC Sports Drinks Market Segment Overview & Classification

This market is categorized to offer targeted insights across various operational and consumer-related verticals.

Segment List:

By Product

Hypotonic - Market Size & Forecast 2020-2030, USD Million & Million Liters
Isotonic - Market Size & Forecast 2020-2030, USD Million & Million Liters
Hypertonic- Market Size & Forecast 2020-2030, USD Million & Million Liters

Based on the type of product, Isotonic sports drinks hold a major market share of more than 60%. This is because isotonic drinks have similar proportions of salts and sugars in them as in the human body. As a result, it has ideal osmotic pressure for efficiently absorbing into the human body. These factors make them the most ideal drinks for the GCC region with a hot and arid climate that causes frequent dehydration and loss of electrolytes.

By Form

Liquid - Market Size & Forecast 2020-2030, USD Million & Million Liters
Powder - Market Size & Forecast 2020-2030, USD Million & Million Liters

By Distribution Channel

Offline - Market Size & Forecast 2020-2030, USD Million & Million Liters
- Hypermarkets/Supermarkets - Market Size & Forecast 2020-2030, USD Million & Million Liters
- Specialty Stores - Market Size & Forecast 2020-2030, USD Million & Million Liters
- Convenience Stores - Market Size & Forecast 2020-2030, USD Million & Million Liters
- Others - Market Size & Forecast 2020-2030, USD Million & Million Liters
Online - Market Size & Forecast 2020-2030, USD Million & Million Liters

By Packaging

Cans - Market Size & Forecast 2020-2030, USD Million & Million Liters
Bottles - Market Size & Forecast 2020-2030, USD Million & Million Liters
Packets - Market Size & Forecast 2020-2030, USD Million & Million Liters

Based on the type of packaging, sports drinks are mostly available in bottles thus holding a major market share of more than 70%. This is because bottles are made up of plastic, which makes them durable and easy to carry while being cost-efficient. Also, as bottles can be resealed anytime, they are ideal for gym people as they might consume the drink in multiple sessions.

By Country

The UAE
Saudi Arabia
Qatar
Kuwait
Oman
Bahrain.

Regionally, the UAE is the most prominent consumer of sports drinks with a market share of more than 60%. This is because the UAE has strong ties with Western regions & brands due to which there is a wide range of sports drinks present in it. Additionally, the UAE has the largest population of citizens and expatriates living in the GCC region, allowing marketers to take advantage of bulk sales. Moreover, there is a very high number of tourists coming to the UAE. Dubai alone has recorded around 9.31 million international visitors in the first half of 2024. These people further increase the demand for sports drinks as they act as an ideal hydrating and appetizing liquid. Therefore, due to the availability of a wide range of sports drinks and their consumers, the UAE holds the major market share.

These divisions help clarify demand patterns and expected shifts.

Market Opportunities

Functional Sports Drinks to Offer Lucrative Growth Opportunities – The functionality is rapidly becoming important for consumers, as they want value for money and health benefits from the products they consume. Sports drinks are already designed to offer functionality such as electrolytes and vitamins in most cases but they do not have anything written clearly on the packaging. Nevertheless, consumers in the GCC region are looking for clear claims, indicating functionality, rather than assuming what the company claims. Moreover, this can also help companies to distinguish their drinks from soft drinks and energy drinks hence helping them in reducing taxes that are imposed on sugar-containing drinks. Therefore, due to the high interest of people in sports drinks, market players can witness a lucrative growth opportunity by providing proper functionality of the drinks so that customers can choose drinks for their respective purposes.

GCC Sports Drinks Market Competitive Snapshot from 2025-2030

The report highlights established and emerging players in the global GCC Sports Drinks Market, evaluating their strengths, challenges, and potential for innovation.

Key Competitors Include:

PepsiCo Inc.
Suntory Holdings Ltd.
Otsuka Holdings Co. Ltd.
Coca-Cola Co.
Vitamin Well
Congo Brands LLC
Sapporo Holdings Ltd.
Isostar
Wow Hydrate
O2 Hydration
Pokka
Sunblast

Their activities include partnerships, product launches, and geographic expansions.

GCC Sports Drinks Industry Prime Challenge

Presence of Sugar Content in Sports Drinks – Most sports drinks have sugar content present in them. As many people are becoming health conscious in the GCC countries, they avoid such sports drinks to avoid various health issues such as diabetes, improper blood pressure, etc., thus limiting the market’s growth.

Moreover, the sales of sports drinks have declined in Saudi Arabia in the past years. The reason behind that decline is also the presence of sugar. To improve the health of the population by reducing the consumption of sugar, the Saudi government imposed a 50% sugar tax in 2017, due to which the price of sports drinks is high in the kingdom as compared to other countries of the GCC. As a result, many people avoid purchasing sports drinks thus reducing their sales. For instance, Gatorade lemon is available in Qatar for around USD 1.37 as of Dec, 2024 whereas the same drink is available in Saudi Arabia for around USD 2.91 thus showing the high price of sports drinks. Therefore, the presence of sugar in sports drinks can limit the market’s growth & expansion.

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