Social marketing is a strategy that applies commercial marketing principles to promote positive social change. Unlike traditional marketing, which focuses on selling products or services, social marketing aims to influence behaviors that benefit individuals and communities. It is widely used in public health, environmental conservation, and social justice campaigns. Key elements include audience research, message tailoring, and behavior change techniques. Successful examples include anti-smoking campaigns, recycling initiatives, and road safety programs. https://www.youngurbanproject.....com/what-is-social-m
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