Varley is more than just an activewear brand—it's a lifestyle rooted in elegance, functionality, and effortless style. Founded in 2015 by husband-and-wife duo Ben and Lara Mead, Varley was created to bridge the gap between fashion-forward design and high-performance activewear. With headquarters in both London and Los Angeles, the brand draws inspiration from the laid-back California lifestyle and the refined sensibility of European fashion.

The Varley Philosophy

At the heart of Varley’s identity is the belief that activewear should be just as stylish as it is functional. Designed for the modern woman who moves seamlessly between the gym, home, and city life, Varley pieces are meant to support a balanced and dynamic lifestyle. Each collection blends clean lines, luxurious fabrics, and a muted, timeless color palette that speaks to minimalist chic.

Elevated Athleisure

While many brands focus on bold prints or athletic logos, Varley stands out for its subtle elegance. Its products—ranging from performance leggings and sports bras to oversized sweatshirts and tailored jackets—offer a sophisticated alternative to traditional gym gear. This elevated athleisure approach has made Varley a favorite among those who value comfort without compromising on style.

Performance-Driven Design

Despite its fashion-forward appeal, Varley doesn’t sacrifice on performance. The brand uses technical fabrics that wick moisture, support movement, and offer breathability during even the most intense workouts. From yoga to running to Pilates, Varley ensures its pieces provide functionality where it matters most.

Signature Pieces

Some of Varley’s best-loved items include the Let’s Move leggings, known for their lightweight, sculpting feel, and the Vine half-zip pullover—a cozy, street-style staple that’s become a signature piece. These items often sell out quickly and are restocked by popular demand, reflecting the brand’s cult following.

A Global Following

Varley has attracted a loyal global customer base, including celebrities, influencers, and everyday women who resonate with its understated aesthetic. Its presence in major retailers like Selfridges, Net-A-Porter, and Nordstrom has further boosted its visibility and credibility in the fashion and fitness scenes.

Sustainability and Conscious Craft

As consumer demand for sustainability grows, Varley has taken steps toward responsible production. The brand has started incorporating recycled materials into its fabrics and is increasingly focused on long-lasting, seasonless designs that discourage overconsumption.

The Lifestyle Beyond Activewear

Varley is not just clothing—it’s an experience. With a growing line of loungewear, outerwear, and accessories, the brand is evolving into a full lifestyle label. Whether you're traveling, lounging, or heading to a meeting after a morning workout, Varley aims to outfit every part of your day with confidence and grace.

Community and Connection

Varley has built a strong community around wellness, self-care, and empowerment. Through curated content, collaborations, and brand events, it inspires women to live well, move often, and feel their best—both inside and out.

The Future of Varley

With continued innovation and a loyal customer base, Varley is poised for even greater success. Plans for expanded collections and deeper sustainable practices suggest a brand that’s not only fashionable but forward-thinking.