Overview of the Ethiopia Mobile Value-Added Services (VAS) Industry:
The Ethiopia Mobile Value-Added Services (VAS) Market is projected to experience substantial growth between 2025 and 2030, driven by digital transformation, innovation in service delivery, and expanding demand. The Ethiopia Mobile Value-Added Services (VAS) Market size was valued at around USD 2.28 billion in 2024 and is projected to reach USD 8.19 billion by 2030. Along with this, the market is estimated to grow at a CAGR of around 23.75% during the forecast period, i.e., 2025-30. This report offers an in-depth analysis of the key drivers, challenges, competitive landscape, and future outlook — helping businesses, investors, and stakeholders make informed decisions.
Market Size & Forecast (2025–2030)
- Base Year: 2024
- Forecast Period: 2025–2030
- Estimated CAGR (2025–2030): 23.75%
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Ethiopia Mobile Value-Added Services (VAS) Market Driver
Digital Infrastructure Expansion to Fuel the Mobile VAS Market Growth – The growing efforts to expand digital infrastructure in Ethiopia, including the rollout of 3G and 4G networks, play a pivotal role in shaping the Mobile Value-Added Services (VAS) market. This occurs in different verticals, such as education, healthcare, and agriculture, where mobile application improves access to vital services and information. In which, VAS providers partner with local organizations and entrepreneurs to create tailored applications to address specific needs within these sectors. Moreover, as Ethiopia's digital infrastructure continues to expand and improve, the market for mobile VAS is expected to witness sustained growth.
Top Companies in the Ethiopia Mobile Value-Added Services (VAS) Market
Here’s a snapshot of key players leading innovation and market share:
- Ethio Telecom
- Amha Wehibe
- NextStep Technology
- Fidel Technologies
- Safaricom
- Others
Includes SWOT analysis, revenue trends, partnerships, and product launches.
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Ethiopia Mobile Value-Added Services (VAS) Market Segmentation Analysis
-By Service
- Short Messaging Service (SMS)
- Multimedia Messaging Service (MMS)
- Location-based Service
- Mobile Email & IM
- Mobile Money
- Mobile Advertising
- Mobile Infotainment
- Others
Mobile money services have emerged as one of the dominant & highly sought-after mobile VAS in Ethiopia.
-By Store
- Google Play- Market Size & Forecast 2020-2030, USD Billion
- App Store- Market Size & Forecast 2020-2030, USD Billion
- Others- Market Size & Forecast 2020-2030, USD Billion
-By Type
- Free- Market Size & Forecast 2020-2030, USD Billion
- Paid - Market Size & Forecast 2020-2030, USD Billion
-By End Users
- BFSI- Market Size & Forecast 2020-2030, USD Billion
- Education- Market Size & Forecast 2020-2030, USD Billion
- Sports- Market Size & Forecast 2020-2030, USD Billion
- Retail- Market Size & Forecast 2020-2030, USD Billion
- Government- Market Size & Forecast 2020-2030, USD Billion
- IT & Telecom- Market Size & Forecast 2020-2030, USD Billion
- Healthcare- Market Size & Forecast 2020-2030, USD Billion
- Others- Market Size & Forecast 2020-2030, USD Billion
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Geographical Analysis
-By Region
- East
- West
- North
- South
Methodology Behind the Report
This research combines qualitative and quantitative methods, including:
- Expert interviews
- Proprietary forecasting models
- Financial and trade databases
- Government and institutional data
Forecasts are validated using top-down and bottom-up approaches to ensure accuracy and reliability.
Frequently Asked Questions About the Ethiopia Mobile Value-Added Services (VAS) Market
- What is the growth rate of the Ethiopia Mobile Value-Added Services (VAS) market from 2025–2030?
- Which segment are expected to dominate market?
- Who are the top companies and what strategies being they using?
- What are the key risks and challenges in this industry?
- How can businesses prepare for future trends?
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